Blar i BI Open på forfatter "Isaksen, Hedda Margrethe"
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Sportswashed sponsorships – Can they be justified? An analysis of what factors may reduce the potential harm to Coca-Cola’s corporate image as a result of sponsoring the FIFA World Cup 2022
Johansen, Sissel Maria; Isaksen, Hedda Margrethe (Master thesis, 2022)This study examines factors that may reduce the potential harm to Coca-Cola’s corporate image caused by sponsoring the sportswashed event FIFA World Cup 2022. A multiple regression analysis was conducted to investigate ...